I found this in my "notes" on my iPad, I thought it might be useful to someone, so I present it here mostly un-edited. It's a simple list of the kind of things you should be thinking about when you're creating technical marketing plan for your solution or product :
Solution/Product/Feature Area
Describe the solution or product or feature that this plan covers. If this area has subcomponents list those subcomponents out and mark which one of those subcomponents will also have their own plan.
Your Stakeholders
Who are they?
What are their concerns?
What does success look like to them?
How will you ensure their happiness?
Intended Audience
List out each audience type, example: field, partner, customer. Are there different deliverables for the different audiences?
Intended Audience Behavior
For each audience type describe, specifically, what you want their intended action to be. Be specific. For example; "buy more product" is not appropriate. "reduce purchase barriers for the customer by showing the efficiency gains of X" is appropriate.
Value Proposition Demonstration
Elaborate the value proposition to the audience for each of the behaviors you want to drive. Tie the value of the product to the audience behavior. Describe how the solution or product demonstrates that value in such a way that the audience would change their behavior to seek that value. You want to be unique, compelling, differentiated.
"demonstrate the value of solution to a customer by showing the relative performance and storage efficiency gains of a system with and without X" is appropriate.
Technical Action Plan
The detailed technical actions required to set up and demonstrate the value proposition in a manner that it could be shared with the audience. This could be before and after configurations, performance benchmarks, etc. what will the lab look like, is gear available, need to be purchased?
Deliverables
List the deliverables that will tie all of the above together. What supporting materials do you need? Do you have all of them in place to act as references?
Field activities and events
Develop a plan for the field activities or events that will allow you to share the deliverables in front of the audiences, drive the solution, product, feature adoption: videos, webinars, conference presentations, user groups, sales support.
